Choices!

Boy, there seems to be an abundance of choices in life:  choices, choices, choices!  Sometimes it can be overwhelming.  For me, I'm intimidated by the choices in the grocery store........... can there really be 117 different breakfast cereals, in one Giant Eagle grocery store?  I'm the perfect sucker for a SALE! tag or a coupon available right in the aisle at the point of purchase, because I really don't know (and I'm blessed to be married to someone who really does know!).

Perhaps you feel the same way about social media options as I do about grocery store  choices.  The variety of tools and platforms available in social media can be intimidating, making it difficult to begin.  The choices of how to engage and use these tools can be staggering, paralyzing.  As a small business owner, you recognize that you should use social media to your advantage, and engage the incredible opportunity and benefit that is available to you and your business.  It may simply be challenging for you to get started and stay engaged.

I wish that I could remember the creator of the picture above, about Google Plus adapted from a beer ad, because he deserves appropriate credit.  It's amusing and clever, and I really, genuinely like Google+.  It would be great if everyone I know, and hundreds of millions that I could meet, would be active on Google+.  Hands down, it is a superior tool or platform to Facebook.  Yet many continue to live on Facebook.  Is it a choice of familiarity?  A choice of reluctance to change?  And what about Twitter or LinkedIn or a blog?   

Frankly, the most crucial choice is to engage in social media, not which tool to select.  That is the foundational reason for this blog, Old Dogs, New Tricks, to encourage you to take an initial step toward harnessing the power of social media to improve your life and business.  The ability to reap the advantages may require an initial step of choosing to stop doing something else, because of the "busyness" of your life.

The journey of a thousand miles begins with a single step.  Please, take that initial step.

Thanks for sharing 111 seconds of your day,
Smitty