According to the Pew Internet & American Life Project:
31% of social media users are on Facebook several times per day
21% additional social media users are on Facebook once per day
Meaning, 52% overall are on Facebook daily
26% of female and 17% of male Facebook users post comments on Facebook daily
60% of social media users are at least somewhat likely to take action when a friend posted something about a product, service, company or brand
Meaning, daily Facebook comments cause the majority to take action or recommend
The action 53% of Facebook users take is to either purchase the brand or company's product or recommend the company or product. Remember this: I've shared with you several times in the past that 90% of the American public trust the recommendation of someone they know, only 14% trust advertising.
Meaning, most Facebook users who buy or recommend stuff do so because they trust their friends, not advertising
This study was based upon statistics from November 2010. With the explosive growth of Facebook, it's hard to imagine what these statistics will look like in November 2011. Literally millions of people will be trusting their friends' comments to buy or recommend purchases, brands, services and companies at the outset of the Christmas retail season this coming November.
So, where are you going to invest the time and money of your small business to feed your family?
A. TV ads
B. radio ads
C. print ads
D. mailers
E. Social Media, developing a relationship with your customers so they refer their friends
(I hear Jeopardy music in the background....slowly fading away.....)
Thanks for sharing 80 seconds of your day,
Smitty
No comments:
Post a Comment