I had breakfast with my pastor the other day. He's an incredible person, and has a knack for letting me know that he genuinely cares about me and my family. Don't you just love people like that?
Among other things, we talked a bit about social media (because he's also nice enough to at least glance at my blog on occasion). He's an Old Dog who has learned a few New Tricks, too. I see him on Facebook: pictures of his family (highlighting his precious granddaughter), drawing attention to works of ministry, adding new Friends.
We chatted a little about how our church might constructively use Facebook as a tool. In many ways, some of the initial consideration for utilizing this tool is the same for a church or a business. As I wrote in an earlier post, you first need to:
Decide specifically WHAT you are trying to accomplish through the use of social media, WHY you are doing it, and WHERE to best accomplish your goal and purpose. There are potentially infinite goals or objectives that can be accomplished, for any number of reasons or motives, through a vast variety of social media platforms (blogging, Facebook, Twitter, YouTube, etc.). You can not master every platform and accomplish all your goals and purposes at once. With a very specific goal (WHAT) and purpose (WHY), select a specific tool or platform (WHERE) and put your toe in the water.
Do you have a clear, specific goal or objective for your family-owned small business in utilizing social media? Deciding what you're aiming for, and why (purpose), are very crucial decisions for a business owner to make when embarking upon social media success. And then, put your toe in the water and get going.
In my very first blog (February 22 of this year), I encouraged people like me to not fear embracing the future of social media for the benefit of their small business. If you need help, post a Comment or call me. I genuinely want you to succeed and will do what I can to help.
I'll try to be as good as my pastor in caring about you and your dreams. Because he's the very best.
Thanks for sharing 123 seconds of your day,
Smitty
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