Spent about an hour a little while back on my Memorial Day holiday watching a video of a talk given by Chris Brogan. He knows more about social media than most of us (so they pay him to talk about it). He discussed four things that social media does well. Read this list and guess how I was able to recall the info one week later (without referring to my notes):
Connection
Referral
Awareness
Presence
His point wasn't that social media was a "waste" of time (sorry, I couldn't resist), but that social media does some things quite well. If utilized appropriately, these new tools can be a tremendous help for small business owners. These owners can connect with prospects and customers, turn them into "walking, talking billboards" that promote and refer their business, while raising awareness of their business and establishing a public presence.
Social media allows small business owners to achieve these benefits with very little cost, if any, other than the time investment of sweat equity. Truly an opportunity to compete with larger businesses that have more money to invest in advertising and promotions.
Such a deal!
As an Old Dog like me, isn't it time you learned a few New Tricks? One nice thing about the C.R.A.P. that social media does well: you won't even have to make a small investment in a pooper scooper to participate.
(Wow, can you even believe that I published this post?)
Thanks for sharing 71 seconds of your day,
Smitty
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