Directions To Paradise

Think about it.  There are two types of prospects or customers.  Those who are fans of your business, who are open and receptive to your communication.  These individuals trust your "sales pitch", if you will.  The others, well, they take a little convincing.  You need to advertise to them, use third party referrals to verify your claims, maybe even offer a discount or something for free to get them to take a step in your direction.

Those who are open to your communication are attracted to your business and seek you out.  One might describe them as being "pulled" to your business.  Others you have to "push" to get their attention, sometimes with a strenuous effort.  Part of that "pushing" may be expensive, too.  Doesn't it naturally sound easier and more productive to pull people in who are leaning your direction, rather than to have to push them in the door of your business?

Push or Pull?

A number of experts say that traditional advertising can be described as an effort to push prospects to become customers, while the new media of social media tools pull prospects into becoming customers.  There's some truth to this.  Just as important, or maybe even more important, is how you treat your customers and prospects and what you say to them!  

If you use social media properly to engage your prospects and customers in a way that appeals to them as thoughtful, important human beings, while delivering the right message that falls sweetly on their ears, you will pull them into your business.  Prospects who are gently pulled into your business become customers who also share with their friends and loved ones.  This scenario is an absolute paradise for a small business owner  (please see my post: The Referral Engine, May 11, 2011).   

Here's the directions to Small Business Owners Paradise:

Begin at Treating Your Customers The Way You Like To Be Treated
Turn right on Clearly Communicate The Right Message
Travel on the Social Media Path as much as possible

(click here for Google Maps and enter "How to pull great customers into your business")

Thanks for sharing 108 seconds of your day,
Smitty